Starbucks’ “Race Together” campaign was intended to kick-start a national conversation about race relations, but, ironically, the effort has exposed a deep-seated racism in the black community.
Welcome to BOND - The Brotherhood Organization of a New Destiny.
We are a nationally recognized, 501 (c) (3) nonprofit organization founded by Rev. Jesse Lee Peterson in 1990, based in Los Angeles, California. For nearly 25 years, we’ve been rebuilding the family by rebuilding the man. We’ve worked with men and women locally, across the country, and outside the country. Our primary focus is on the black man, but we help all men, women, and children, of every race. We've never asked for or received a dime of government funding. We rely on your generous, tax-deductible donations to fulfill our mission.